Group 1 - Beyond Meat held its IPO in 2019, initially experiencing strong demand for its plant-based meat alternatives, but the current situation is troubling for investors [1] - The company produces a variety of meat-free products, including burgers, sausages, and nuggets, claiming they are beneficial for health and the environment, but taste remains a critical concern for consumers [2] - In 2019, Beyond Meat's consumer segment sales surged by 185% compared to 2018, while food service sales increased by 312%, leading to a positive reception of the IPO [3] Group 2 - By 2020, issues began to surface as foodservice sales declined domestically and internationally, despite continued retail sales growth [4] - In 2022, overall sales growth was minimal at just 0.4%, indicating a significant slowdown after previous years of double and triple-digit growth, suggesting the end of the initial excitement around the brand [5] - In 2023, sales plummeted by 18%, with declines across all divisions, particularly in the crucial domestic market, indicating worsening business conditions [6]