Company Overview - FAT Brands Inc. is the parent company of popular wing brands including Hurricane Grill & Wings, Native Grill & Wings, and Buffalo's Cafe, and it operates over 2,300 units worldwide [6][5] - The company has a diverse portfolio of 18 restaurant brands, including Fatburger, Johnny Rockets, and Twin Peaks, focusing on fast casual and casual dining concepts [6] National Chicken Wing Day Promotions - Hurricane Grill & Wings will offer wings for $0.99 each on July 29, with a minimum purchase of five wings, available for both dine-in and carry-out orders [2] - Native Grill & Wings will provide wings for $0.49 each with the purchase of a drink, applicable for dine-in guests and orders through their app [3] - Buffalo's Cafe will feature wings at $0.75 each, available for dine-in and carry-out, with a selection of signature sauces [4] New Menu Offerings - Hurricane Grill & Wings is introducing a new Spicy Peach Wing Sauce to celebrate its 30th anniversary, alongside its extensive lineup of over 35 sauces [2] - Native Grill & Wings is launching a limited-time summer menu that includes new Medium and Hot Lemon Pepper Wing Sauces [3] - Buffalo's Cafe will highlight a new summer menu featuring grilled classics and chilled cocktails [4] Marketing and Brand Strategy - The company emphasizes customer loyalty and engagement through special promotions on National Chicken Wing Day, aiming to attract wing lovers and enhance brand visibility [5] - FAT Brands has been strategically acquiring and developing restaurant concepts since its inception in 2017, focusing on popular wing brands to draw devoted fans [5]