Core Insights - Asics North America reported a 5.8% increase in net sales for fiscal 2025, reaching 141.1 billion yen (approximately $920 million), up from 135.0 billion yen (approximately $880 million) in 2024, driven by strong sales in the sportstyle category despite store closures and reduced e-commerce activities [1] Sales Performance by Region - Mexico experienced double-digit growth in Q4 of fiscal 2025, while the U.S. and Canada saw declines compared to the same period in 2024; however, all three regions reported growth for the full year 2025 [2] Strategic Business Actions - The North America business unit has implemented strategic actions, including infrastructure improvements and reduced promotional pricing, which have significantly enhanced brand credibility and profitability in the region [3] Wholesale and Direct-to-Consumer Growth - The wholesale channel in the U.S. achieved quarterly growth compared to Q4 2024, with a full-year growth of 30.8%; combined with direct-to-consumer channels, this contributed to a 5.6% sales growth for the full year 2025 [4] Specialty Trade Channel Performance - The run specialty trade channel reported strong double-digit growth compared to the previous year, with the NovaBlast shoe sales increasing over 53% in Q4 2024, supported by new product innovations like the MegaBlast shoe [5] Sportstyle Category Growth - The sportstyle category saw a remarkable 52.4% growth for the full year, with significant revenue increases from key strategic wholesale partners, driven by popular product styles such as Gel-1130, Gel-NYC, and Gel-Kayano shoes [6] Retail Channel Developments - Asics' Meatpacking store in NYC focused on omnichannel practices, while the OneAsics consumer loyalty program saw a 14% quarterly increase in registrants compared to the previous year, enhanced by unique consumer experiences and access to global events [7]