Member's Mark无标签PET瓶包装饮用天然水

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山姆推“无标签”饮用水:环保新招还是营销噱头?
Huan Qiu Wang· 2025-07-07 01:17
Group 1 - Sam's Club has launched its first label-free PET bottled drinking water under the Member's Mark brand, which uses recyclable PET material and retains only essential information like logo, product name, and production date [1] - The product is packaged in 1.5L bottles, sold in packs of 12, with a price of 30.8 yuan per pack, approximately 2.57 yuan per bottle [1] - The introduction of label-free bottled water has raised questions regarding compliance, environmental impact, and market potential within the industry [1] Group 2 - According to industry experts, the label-free design complies with national standards as the outer packaging contains complete labeling information, thus not violating consumer rights [2] - The primary benefits of the label-free design include reduced plastic and ink usage during production, as well as enhanced recycling convenience by eliminating PVC labels [2] - Sam's Club anticipates that this product will reduce plastic usage by over 34 tons annually, equating to a reduction of approximately 200 tons of carbon dioxide emissions [3] Group 3 - The label-free concept originated in Japan and aims to facilitate recycling, with similar products being rare in the market due to compliance issues that prevent them from being sold individually [3] - In China, the majority of recycled PET bottles are downgraded for use in producing polyester fabrics and automotive plastic parts, with only a small fraction being processed into food-grade recycled PET (rPET) for beverage production [3] - The recycling advantages of label-free bottles may not be fully realized in China, where the beverage bottle recycling rate is already high at around 95%, and traditional recycling methods dominate [3]