Core Insights - Krispy Kreme's stock is currently experiencing significant upward momentum, reflecting a broader trend in meme stocks, similar to Beyond Meat's recent performance [2][4][7] Company Performance - Beyond Meat's stock surged to $7.69, marking a 1,400% increase from its 52-cent low earlier this year, although it later traded around $3.90, indicating high volatility typical of meme stocks [2][7] - Krispy Kreme's stock, which had dropped to $2.50 earlier in the year, is now trading approximately 65% higher than that low, although both stocks remain below their historical highs [2][5] Market Sentiment - The recent gains in Beyond Meat and Krispy Kreme stocks signal a strong investor appetite for quick trading opportunities, often driven by the potential for short squeezes or turnaround narratives [4][6] - The addition of Beyond Meat to Roundhill's Meme Stock ETF and its expanded availability in Walmart stores have contributed to its stock momentum [5] Analyst Perspectives - JPMorgan analysts have identified both Beyond Meat and Krispy Kreme as potential short candidates, citing concerns over market share erosion for Beyond and an overburdened balance sheet for Krispy Kreme [3]

Core Insights - Roundhill Investments has reintroduced its Meme Stock ETF (MEME), which is now actively managed, differing from its previous iteration that tracked an index [1][2] - The new MEME ETF aims to reflect the current market dynamics influenced by retail sentiment, rather than just focusing on past trends [2] - The ETF charges a management fee of 0.69% and selects meme stocks based on social media momentum, which may not correlate with the companies' fundamentals [2] Company and Industry Developments - The top holdings of the new MEME ETF include Rigettia Computing (12%), QuantumScape Corp (6%), and Bloom Energy (6%) [4] - The reintroduction of the MEME ETF coincides with the closure of several other thematic ETFs, such as Direxion's Work From Home ETF, indicating a shift in investor focus and the evolution of thematic investing [3]