Company Overview - Mercury Marine, a division of Brunswick Corporation, is the world's leading manufacturer of recreational marine propulsion engines [4] - The company provides a wide range of products including engines, boats, services, and parts for various marine applications [4] Event Highlights - At the Sydney International Boat Show, Mercury Marine accounted for 50% of all outboard engines on display, showcasing more than double the number of outboards compared to its nearest competitor [1] - The show has been split into two distinct events for the first time, with an indoor exhibition followed by a traditional on-water show in November [2] Market Position and Strategy - Mercury Marine's strong presence at the indoor show reinforces its position as a preferred power partner for boat builders and dealers, highlighting the brand's innovation, reliability, and performance [3] - The company's ability to adapt to evolving show formats and consumer preferences is reflected in its popularity and market momentum in the Southern Hemisphere's boating market [3]