Core Insights - JCDecaux has secured an 8+2 year advertising contract with Helsinki City Transport Authority and Länsimetro Oy, continuing its partnership that began in 2009 [1][2] - The metro line in Helsinki and Espoo serves over 1 million commuters weekly, highlighting its significance in public transportation [2] - JCDecaux plans to enhance advertising inventory with state-of-the-art technology, including new LED screens across 30 metro stations [3] Company Overview - JCDecaux is the leading outdoor advertising company globally, with a revenue of €3,935.3 million in 2024 and €1,868.3 million in H1 2025 [7] - The company reaches a daily audience of 850 million people across more than 80 countries, operating 1,091,811 advertising panels in 3,894 cities [7] - JCDecaux is recognized for its sustainability efforts, having its carbon reduction trajectory approved by the SBTi and achieving high ratings in various sustainability assessments [7]