Core Viewpoint - DJI is facing consumer backlash due to an announced price drop on multiple products, leading to refund and price protection requests from recent buyers [1][7][15]. Group 1: Price Drop Announcement - DJI has confirmed that several products will see significant price reductions as part of a limited-time promotion for the upcoming Double Eleven shopping festival, with discounts ranging from 200 to 1478 yuan across various items [1][15]. - The promotion is set to run from October 9 to October 14, with specific products like the Mini 4K drone and Osmo Action 4 experiencing the largest price cuts [1]. Group 2: Consumer Reactions - Many consumers who purchased DJI products shortly before the price drop are seeking refunds or price adjustments, with some successfully sharing their experiences on social media [7][13]. - Consumers who bought products from physical stores are facing challenges in obtaining price protection, as policies differ from online purchases, leading to frustration [12][14]. Group 3: Legal and Market Implications - Legal experts indicate that companies have the right to set their pricing strategies and are not obligated to announce price changes in advance, although they should consider consumer sentiment to avoid backlash [15]. - The handheld imaging device market is becoming increasingly competitive, with companies like OPPO planning to enter the market, potentially impacting DJI's market share, which has already seen a decline from 19.1% to 13.2% [16][17].