Core Insights - The global annual television shipment is projected to exceed 210 million units by 2026, primarily driven by the promotional activities surrounding the FIFA World Cup. However, this growth will be partially offset by declining demand in the Chinese market and rising television storage prices, leading to an estimated year-on-year growth of only about 1% [2] - The shipment volume is expected to increase from 208 million units in 2025 to 210 million units in 2026, with a forecast of nearly 212 million units by 2029 [2] Regional Growth Trends - Europe is expected to be the fastest-growing market in 2026, with Western Europe projected to see a shipment increase of 3.2% and Eastern Europe by 3.1%. The North American market, as the host of the event, is also anticipated to achieve steady growth with an increase of approximately 2.2% [3] Comparison with China Market - In stark contrast to the positive growth expectations in Europe and North America, China's television shipment is forecasted to decline by 4.7% in 2026. This decline is attributed to the end of national subsidies, which led to a 12% year-on-year decrease in Q3 2025, following a previous artificial boost in market demand [5] - The weakness in Chinese television demand is expected to have profound implications for the global market, prompting Chinese brands to actively explore international markets for growth opportunities, potentially intensifying competition during periods of high marketing activity and demand [5] Emerging Opportunities in India and Asia-Pacific - Long-term, India is expected to become a key market for Chinese brands, driving competition and enhancing consumer choices. This focus on a large, rapidly expanding market will support growth in the Asia-Pacific region, with a projected year-on-year shipment increase of 2.6% in 2026. The region is anticipated to have a compound annual growth rate (CAGR) of 2.2% from 2025 to 2029, making it the fastest-growing area globally [5] - The Mini LED backlight technology is expected to continue being the best-performing segment, with a projected year-on-year growth of 16.9% in 2026 and a CAGR of 9.2% from 2025 to 2029. RGB Mini LED is gradually being applied in the high-end price segment, but prices are expected to decline during the forecast period, leading to rapid market penetration [5]