Core Insights - MoEngage has successfully raised $180 million in its Series F funding round, bringing the total funding for this round to $280 million, following a previous $100 million secured in November 2025 [3] - The funding round was led by new investors ChrysCapital and Dragon Funds, with continued participation from existing investors TR Capital and B Capital [3][6] - The capital will be used to accelerate innovations for the Merlin AI suite, expand go-to-market teams in North America and EMEA, and explore strategic acquisitions to enhance platform capabilities [4] Company Growth and Market Dynamics - Demand for MoEngage's Merlin AI and unified engagement suite is increasing across North America, EMEA, Australia, New Zealand, and Southeast Asia as brands invest in deeper insights and connected customer experiences [2] - MoEngage is expanding its presence in Australia, New Zealand, and Southeast Asia, where companies are modernizing their customer engagement strategies and unifying marketing and product workflows [4][7] - Europe and the UK remain key growth markets for MoEngage, with plans to expand workforce and enhance AI capabilities in these regions [7] Product Offerings and Innovations - MoEngage is enhancing its offerings for product teams with MoEngage Analytics and MoEngage Inform, emphasizing the need for product and marketing teams to work with shared data for cohesive customer experiences [9] - MoEngage Inform optimizes critical transactional messages across various channels, ensuring reliability distinct from marketing campaigns [10] - The expanded product analytics features in MoEngage Analytics bridge the gap between insights and actions, enabling product managers to uncover reasons for user behavior and trigger experiences that enhance customer engagement and lifetime value [11] Strategic Partnerships and Client Engagement - MoEngage collaborates with leading companies in retail, e-commerce, financial services, and telecommunications to unify customer data and deliver personalized omnichannel experiences [8] - The company has received positive feedback from clients like Zeta and Loblaw, highlighting the effectiveness of MoEngage Analytics and MoEngage Inform in optimizing customer engagement and communication [12] Recognition and Market Position - MoEngage has been recognized as a "Customers' Choice" in Gartner Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs and as a "Strong Performer" in The Forrester Wave™ [14] - The platform is trusted by over 1,350 global consumer brands, providing insights into customer behavior and enabling targeted engagement across multiple channels [13]