Consumer budgets are stretched, and shoppers are looking for value.The DG Media Network is seeing double-digit digital advertising growth in 2025, signaling rising revenue potential from retail media.Dollar General management said digital engagement is still “in the second inning,” with delivery partnerships now covering 18,000 stores and driving larger basket sizes than in-store transactions.Dollar General’s omnichannel push into the rural United States continues, with a strategy that emphasizes digital en ...