Core Insights - Tilray Brands, Inc. is promoting cannabis-infused beverages as a mindful alternative during Dry January, emphasizing flavor and cannabinoid consistency [1][2] - The non-alcoholic beverage market in Canada has seen a significant growth of 24% year-over-year, reaching a total of $199 million, indicating a rising consumer preference for alcohol-free options [2] Product Offerings - Mollo and XMG are the two main brands under Tilray's campaign, offering a variety of cannabis-infused beverages that cater to different tastes and occasions [1][2] - Mollo Seltzer includes flavors like Blackberry, Wild Berry Açaí, Lemon, Mango, and Watermelon Lime, each containing 10 mg THC and 20 mg CBG per can [6][15] - XMG offers products such as Cream Soda Zero, Grape Ape Soda, and Tropical Cream Float, featuring 10 mg THC and varying CBG content, with some options being sugar-free [10][11][16] Market Positioning - The campaign positions cannabis beverages as a leading innovation within the non-alcoholic movement, appealing to adults looking for flavorful and mindful drinking options [2] - Tilray aims to elevate consumer experiences through its diverse product range, which includes over 40 brands across more than 20 countries, focusing on wellness and lifestyle [18]