Core Insights - OUTFRONT Media Inc. is actively promoting environmental awareness through multiple campaigns in April, coinciding with Earth Month and Earth Day on April 22 [1] Group 1: Campaign Initiatives - OUTFRONT has partnered with The Farmlink Project to launch a nationwide out-of-home (OOH) campaign aimed at addressing food insecurity, featuring the message: "Feed people, not landfills. $1 delivers 17 lbs of food" [3] - The campaign includes a content series called "Moments by OUTFRONT," which showcases curated content on transit media, reaching millions of commuters daily [2][4] - The campaign is running through April 30 and includes initiatives like a DIY bird feeder project for children, encouraging sustainable practices among commuters [2][4] Group 2: Partnership Impact - The collaboration with The Farmlink Project has been essential in raising awareness about food waste and access issues, with approximately one-third of food grown in the U.S. ending up in landfills, contributing significantly to greenhouse gas emissions [4] - OUTFRONT and The Farmlink Project have been partners since 2021, previously collaborating during Thanksgiving to promote food donations [3] Group 3: Marketing Strategy - OUTFRONT emphasizes the importance of contextual campaigns that raise awareness for significant movements, with Earth Month providing an ideal opportunity to strengthen partnerships with organizations like Farmlink and PureWow [5] - The company aims to leverage its media platforms to inspire audiences on a large scale, focusing on innovative ways to engage consumers outside their homes [5]

Core Insights - OUTFRONT Media Inc. is launching initiatives to celebrate Women's History Month, focusing on women's achievements in leadership, art, culture, and innovation [1][4] Group 1: Partnerships and Collaborations - OUTFRONT is continuing its collaboration with Ad Age to highlight inspirational women in the industry during Women's History Month [2][3] - The company is also supporting The Female Quotient to ensure International Women's Day drives measurable impact rather than being just a marketing moment [4] Group 2: Media and Events - Throughout March, OUTFRONT's digital media, including billboards and transit locations, will feature insights from industry leaders, with QR codes linking to AdAge.com for further exploration [3] - A special Women's History Month event is scheduled at OUTFRONT's headquarters in New York on March 26 [3] Group 3: Content Initiatives - OUTFRONT's MOMENTS series will include various cultural showcases, such as "Women Artists Reimagining Self-Portraiture" in partnership with Artsy and highlights of Women's March Madness facts [6] - The company will also collaborate with MoMA to explore art inspired by New York City, featuring works by influential artist Louise Nevelson [6] Group 4: Company Overview - OUTFRONT Media leverages technology, location, and creativity to connect brands with consumers through a diverse set of billboard, transit, and mobile assets in the U.S. [5] - The company's technology platform aims to transform how advertisers engage with audiences on-the-go [5]