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AI in RKT is Moving From Cost Management to Market Share Gains
ZACKS· 2026-02-24 14:51
Key Takeaways Rocket is embedding AI across origination, servicing and acquisition to boost speed, scale and share gains.RKT is integrating Redfin and Mr. Cooper, targeting synergies even as execution risk and costs stay elevated.RKT's servicing base nears 10M homeowners with $5B recurring cash flow, amplified by AI efficiency gains.Rocket Companies, Inc. (RKT) is building a mortgage platform where artificial intelligence (AI) is not a side project, but is being embedded across origination, servicing, and c ...