Core Insights - Coldwell Banker Real Estate LLC has launched a new national advertising campaign titled "Live Well With Coldwell," which emphasizes the emotional aspect of real estate and aims to connect clients' dreams with their decisions [1][4]. Advertising Campaign Details - The campaign will debut at the Generation Blue Experience conference and will air on select Thursday evenings during the football season on Prime Video [2]. - The new tagline reflects Coldwell Banker's commitment to helping clients live well, regardless of their location [2]. Marketing Tools and Technology - Central to the campaign is the Move Meter, a proprietary digital tool that allows consumers to compare cities based on cost of living, amenities, and lifestyle factors [3]. - The campaign features licensed music from Cat Stevens, enhancing the emotional narrative of finding a home [3]. Brand Positioning and Strategy - The campaign aims to highlight that real estate is about more than transactions; it is about building a life well-lived [4]. - Coldwell Banker Global Luxury program will have dedicated ad placements for the first time, showcasing the brand's expertise in serving affluent clients [4]. Agent Support and Resources - Coldwell Banker is committed to providing its 95,000 agents with innovative marketing materials, advanced client service tools, and professional development programs to enhance service across all market segments [4][5]. Advertising Effectiveness - Coldwell Banker ranked 3 in ad effectiveness among 550 advertisers during the 2024 football season and has maintained the 1 position in real estate advertising for 13 consecutive years according to ACE Metrix [6].