Core Insights - Fast Track Group has successfully completed a three-part brand activation project for Serba Wangi, a Malaysian rice miller, focusing on the launch of new wholegrain rice puff flavors [1][2] Group 1: Brand Activation Campaign - The campaign included the launch of three new flavors: Truffle, Himalayan Salt, and Musang King Durian, aimed at engaging a younger demographic [2] - Fast Track partnered with major South Korean entertainment agencies to enhance the marketing impact by featuring popular celebrities [2][6] - Each flavor launch was accompanied by dedicated fan engagement events headlined by well-known K-pop talents, ensuring significant regional attention [2][6] Group 2: Event Highlights - The Truffle flavor launch featured the South Korean boy band TREASURE, enhancing brand visibility through celebrity engagement [3] - The Himalayan Salt flavor was promoted by artist MINNIE from the girl group i-dle, showcasing the collaboration with Cube Entertainment [4] - The Musang King Durian flavor launch was headlined by actor HWANG IN YOUP, in partnership with KN Studio, completing the brand activation series [5] Group 3: Company Overview - Fast Track Group, established in Singapore in 2012, has expanded its operations across the Asia Pacific region, becoming a preferred partner for event and endorsement organizers [7] - The company offers a range of services beyond traditional event management, including media planning, PR management, and celebrity engagement consultancy [7]