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Ford's New EV Strategy: A Pivot, And A Hedge
Forbes· 2025-12-17 18:10
Core Viewpoint - Ford Motor Company announced a significant financial setback, incurring $19.5 billion in special charges, which has been characterized as "Detroit's Biggest EV Bust" [2] Group 1: Financial Performance and Strategic Shift - Ford's Model e division reported escalating losses, with $2.2 billion in 2022, rising to $4.7 billion in 2023, and projected losses of $5.1 billion in 2024, totaling $15.6 billion in losses before the recent write-downs [6] - The company's pivot towards hybrids is aimed at improving profitability and job creation, as CEO Jim Farley emphasizes a shift from high-priced electric vehicles to more affordable hybrid options [2][8] - The revised strategy includes the continuation of producing battery electric vehicles (BEVs) while introducing new, cheaper models to hedge against potential future policy shifts [10] Group 2: Government Policies and Industry Response - The Biden administration's policies, including substantial EV subsidies and regulatory measures, have pressured automakers to focus on electric vehicles, which Ford initially embraced but later found unsustainable [4][5] - Ford's management acknowledges the need for a strategic pivot in response to changing federal policies and consumer preferences, indicating a cautious approach to future investments in electric vehicle technology [7] - The company aims to balance its electric vehicle ambitions with the strong demand for traditional internal combustion engine (ICE) vehicles, which have helped offset losses in the EV sector [14]