Core Insights - The evolution of loyalty programs has transitioned from traditional methods to modern digital implementations, with a historical foundation dating back to the 18th century [1] - The psychological principle of reciprocity continues to drive consumer behavior, influencing the effectiveness of loyalty programs [2] - Loyalty programs are now crucial for enhancing average order value (AOV) and customer lifetime value (CLV), with data indicating that loyalty program members spend 32% more annually compared to nonmembers [3] Company-Specific Developments - There is a notable gap between consumer expectations and business offerings, with 75% of consumers preferring brands with rewards, yet only 57% of restaurants optimizing their loyalty systems [4] - Panera Bread is addressing this gap by launching a new points-based MyPanera rewards program across 216 cafes, shifting from a surprise-and-delight model to a more predictable points system [5] - The pilot for the new MyPanera program will begin on January 28 in Dallas, targeting 4 million MyPanera members and aiming to enhance customer engagement and increase visits to cafes [7] Program Features - The new points-based system allows customers to earn 10 points for every $1 spent, providing more predictable and valuable rewards [8] - Customers will have the flexibility to choose how to spend their points, along with personalized rewards and bonus-point opportunities [8] - A new MyPanera+ tier will be introduced for Unlimited Sip Club members or customers who spend $300 or more annually at Panera [8]

This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Dive Brief: Panera Bread will test a points-based MyPanera rewards program in 216 cafes in the Chicago, Dallas, Denver, Seattle and Wyoming markets, the company wrote in an email to Restaurant Dive. The pilot will reach 4 million MyPanera members. Testing will begin on Jan. 28 in Dallas, with additional markets going live on Feb. 4. A broader rollout is expe ...