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Gray Media to Produce and Air Tomorrow's New Orleans Saints Preseason Game in End-to-End Native HDR via NEXTGEN TV
Globenewswireยท 2025-08-22 18:30
Core Achievements - Gray Media has achieved two historic milestones in broadcasting using the ATSC 3.0 (NEXTGEN TV) format [1] HDR Broadcasts - Gray's Tupelo Media Group will produce and WVUE FOX8 will broadcast the New Orleans Saints preseason game in native High Dynamic Range (HDR), marking the first over-the-air broadcast in the U.S. of programming produced in native HDR [2] - This broadcast will enhance viewer experience by providing improved contrast between the brightest and darkest colors on the screen, showcasing the benefits of NEXTGEN TV [2][4] Network Upgrades - Gray Media is the first broadcast group to upconvert to HDR across all Big Four Networks, completing this upgrade in time for the college and professional football seasons [3] - This upgrade aims to ensure a first-in-class viewing experience for viewers of Gray's affiliated NEXTGEN TV stations [3] Company Overview - Gray Media, Inc. is the largest owner of top-rated local television stations in the U.S., serving 113 television markets and reaching approximately 37% of U.S. television households [5] - The company operates 78 markets with the top-rated television station and 99 markets with the first and/or second highest-rated television station during 2024, along with the largest Telemundo Affiliate group [5]