Core Insights - Packaging has evolved from a functional necessity to a dynamic tool that drives business growth through technology integration [1] - Connected packaging allows consumers to interact with products, enhancing engagement and providing brands with valuable consumer data [2] Consumer Engagement - Connected packaging enables interactions such as accessing exclusive content, participating in loyalty programs, and receiving personalized offers [2] - A leading beverage brand's use of QR codes resulted in a 35% increase in app downloads and a 20% boost in sales during the campaign, demonstrating the effectiveness of connected packaging [3] Data Collection and Insights - Connected packaging serves as a powerful tool for data collection, allowing brands to track consumer interactions and gain insights into preferences and purchasing patterns [4] - A beauty brand's use of NFC tags to educate customers on sustainable sourcing led to a 40% increase in positive brand sentiment and a 15% growth in repeat purchases, showcasing the value of data-driven insights [5] Revenue Generation - The integration of digital elements into packaging can directly influence a brand's revenue by offering added value through exclusive content, discounts, or loyalty rewards [6] - Connected packaging initiatives can achieve scan rates of up to 14%, significantly outperforming traditional digital advertising click-through rates, driving immediate sales and fostering long-term brand loyalty [7]