Core Insights - Comcast is expanding its NOW TV Latino service, adding more channels and enhancing its offerings in sports, particularly soccer [1] Group 1: Service Expansion - The expansion includes the addition of more channels to the NOW TV Latino platform, aimed at providing a broader range of content for Latino audiences [1] - The service enhancement focuses on increasing the availability of fútbol (soccer) content, which is a significant draw for the target demographic [1] Group 2: Value Proposition - Comcast emphasizes that the expansion will provide more value to customers, likely through competitive pricing or bundled offerings [1]