Netflix's New Monetization Strategies - Netflix is exploring new ways to monetize its streaming hits and build fan connections, potentially establishing a new model [3] - Netflix tested a theatrical release for "K-pop Demon Hunters," grossing an estimated $18 million to $20 million over a 2-day run in 1700 theaters [2] - The "K-pop Demon Hunters" movie was a top streaming film in the US for weeks and the second most-watched English language film ever on Netflix [3] Expansion into Experiential Entertainment - Netflix is opening permanent "Netflix Houses" in Philly and Dallas this year and in Las Vegas in 2027 [4] - These locations will offer both free and paid experiences, including VR games, mini golf, screenings, and themed restaurants [4] - Netflix Houses aim to reinforce fandom and generate incremental revenue [4] - The company has previously hosted 40 different experiential popups around shows like Bridgetgerton, Stranger Things, and Squid Games [4] Industry Implications and Future Outlook - The industry believes people desire in-real-life experiences, as seen with the success of concert tours and movie versions of those tours [8] - Netflix's exhibitor strategy is rewriting the rules, moving beyond theatrical releases solely for awards qualification [10] - The industry is watching to see if Netflix will pursue more theatrical releases after the success of "K-pop Demon Hunters" and how theater chains will respond [11]