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Consumers proved to be resilient despite shortened holiday season: 5 New Digital's Michael Zakkour
Youtube· 2025-12-26 13:08
Core Insights - The holiday shopping season was notably shorter this year, with only 27 days between Thanksgiving and Christmas, yet consumer resilience was evident as spending continued despite the time constraints [2][3] - Value retailers, such as Walmart and dollar stores, performed well due to consumers having limited budgets and opting to spend in fewer places [3][6] - Electronics emerged as the top-selling category, with significant demand for gaming consoles, new phones, and laptops, contributing to a mini boom for retailers and tech companies [4] Retail Performance - Discount retailers saw substantial gains, with dollar stores and Walmart reporting increased sales, reflecting consumer behavior focused on budget-friendly options [6][14] - The K-shaped economy is highlighted, where affluent consumers continue to spend confidently while budget-minded individuals face economic challenges [7][12] - Luxury retailers experienced a mixed performance, with ultra-high-end products performing well, while mid-level luxury brands struggled due to inflation and decreased aspirational spending [8][9][11] Future Outlook - The retail economy is expected to remain strong in 2026, with consumers likely to continue spending, albeit with a focus on essentials and budget items [13][14] - There may be a "holiday hangover" as consumers reassess their financial situations post-holiday season, leading to potential shifts in spending behavior [13][16] - The macroeconomic environment shows low unemployment and healthy consumer balance sheets, but poor sentiment could impact future spending [15]