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New Zealand wine exports up “subdued” 5%
Yahoo Finance· 2025-09-29 13:58
Core Insights - New Zealand's wine exports experienced a "subdued" volume growth of 5% over the past year, with a slight decline in value to NZ$2.10 billion ($1.2 billion) [1][2] Export Performance - The strongest growth in exports came from emerging markets, with shipments to China increasing by 47% to NZ$56 million and exports to South Korea rising by 92% to NZ$44 million [2] - The US remains the largest market for New Zealand wine, with exports valued at NZ$762 million, down 3% from the previous year [2][3] - Exports to second-tier markets grew by 17% to just under NZ$600 million, indicating a diversification in export destinations [3] Market Conditions - The trade body noted that tariffs imposed since April and further increases in August have not yet shown a discernible effect on export data [3] - Despite the overall subdued export performance, the total retail sales value of New Zealand wine in export markets is estimated at NZ$4.9 billion, reflecting a strong reputation and growth potential [4] Challenges and Opportunities - The industry faces challenges from tough economic conditions and a long-term decline in wine consumption, which is at its lowest level in over 20 years [5] - Favorable weather conditions throughout the year contributed to a high-quality harvest, which may positively impact future exports [5]