Samsung-owned retail technology provider SOLUM and US pricing software company Competera have expanded their partnership across European retail networks. The expanded arrangement integrates Competera’s AI-driven pricing platform with SOLUM’s Newton electronic shelf label (ESL) system, It allows retailers to synchronise price optimisation decisions with shelf-edge updates. According to the companies, the combined setup enables machine learning–derived pricing recommendations to be implemented automatica ...

Core Insights - SOLUM and EWQ have expanded their strategic partnership to enhance the deployment of integrated in-store digital communication systems, combining electronic shelf labels, large-format e-paper screens, and digital signage into a unified retail platform [1][2] Group 1: Partnership Details - The collaboration aims to strengthen technical integration and commercial collaboration by linking EWQ's ScanToPair software with SOLUM's hardware portfolio, which includes Newton ESL and digital signage [2][3] - The joint offering is designed to improve pricing accuracy, streamline store processes, and ensure consistent customer engagement across retail environments [2] Group 2: System Architecture and Implementation - The integrated system utilizes a modular microservices architecture, allowing retailers to manage pricing, digital content, and shopper flow through a single scalable interface [4] - The initial phase of the partnership will focus on the Nordic region, leveraging EWQ's established presence in that market [4] Group 3: Leadership Statements - SOLUM's Europe Nordics country manager emphasized the commitment to delivering optimal solutions for retailers by integrating hardware leadership with advanced software capabilities [3] - EWQ's CEO highlighted the vision of transforming retail environments into connected zones that enhance customer experience while providing operational value for retailers [5]