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Nexxen First to Market with Programmatic Native Smart TV Activation
Globenewswire· 2025-09-25 12:30
Hisense, Toshiba and other leading OEM native Smart TV inventory exclusively available for programmatic activation in Nexxen DSP, with further OEMs to participate in new marketplace Viewers spend up to ​10.5 minutes ​browsing content on their Smart TV home screens, creating windows of attention in a highly visible environment NEW YORK, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the first-to-market ...