Financial Data and Key Metrics Changes - SharkNinja achieved $6.4 billion in net sales for 2025, up nearly 16% year-over-year, with adjusted EBITDA increasing more than 19% to $1.14 billion [23][24] - Adjusted earnings per share reached a record $5.28, up nearly 21% year-over-year [23] - In Q4, net sales increased 17.6% year-over-year to $2.1 billion, with domestic sales up 15.7% and international sales up 21.4% [24][25] - Adjusted gross margins in Q4 increased nearly 40 basis points year-over-year to 48.2% of net sales [29] Business Line Data and Key Metrics Changes - Cleaning category net sales increased 3.4% year-over-year to $670 million, driven by innovations like the Shark Stain Force Cordless Spot and Stain Cleaner [26] - Cooking and beverage category net sales increased 11.7% year-over-year to $667 million, with the Ninja Luxe Café Espresso Machine being a significant contributor [26] - Food preparation category net sales increased 28.1% year-over-year to $438 million, supported by momentum in the frozen treats business [26][27] - Beauty and home environment category saw a remarkable 63.2% year-over-year growth to $326 million, driven by multiple subcategories including Shark beauty tech products [27] Market Data and Key Metrics Changes - The U.K. business grew 9.2% year-over-year in Q4, despite declines in air fryer sales, showcasing the strength of diversification [25] - Latin America, particularly Mexico, experienced triple-digit growth, indicating strong momentum and future opportunities [21][24] - EMEA region showed robust results across multiple countries, with a focus on transitioning to a direct operating model [20][54] Company Strategy and Development Direction - SharkNinja's strategy focuses on diversification across products, channels, and geographies to drive growth [8][9] - The company aims to expand into new categories, having entered two additional subcategories in 2025 and planning to add two more in 2026 [15][16] - Investment in technology, particularly AI, is a key focus for long-term growth, with plans to hire 100 new software engineers [12][11] - The company announced a $750 million share repurchase program, reflecting confidence in its financial position and commitment to shareholder value [14][37] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating macroeconomic challenges, emphasizing that these challenges present opportunities for growth [40] - The outlook for 2026 includes expected net sales growth of 10% to 11% and adjusted net income per diluted share growth of 12% to 14% [38] - Management highlighted the importance of consumer engagement and product resonance as key drivers for future success [60][61] Other Important Information - SharkNinja's balance sheet showed a net cash position at the end of 2025, providing flexibility for future investments [35] - The company has completed its global Oracle implementation and launched Salesforce in the U.S. and Canada to enhance direct-to-consumer capabilities [11] Q&A Session Summary Question: Medium-term growth algorithm for U.S. business - Management indicated that the U.S. business is expected to achieve double-digit growth in 2026, with contributions from both units and pricing [45][46] Question: International segment growth and visibility - Management noted that international growth is expected to outpace domestic growth, with strong momentum in Latin America and EMEA [49][52] Question: Characteristics of customers acquired through beauty segment - Management highlighted that the beauty segment is attracting a younger demographic, including young males, and emphasized the potential for category expansion [63][64] Question: Success of celebrity campaigns and future initiatives - Management reported significant growth in social media engagement and consumer perception, attributing success to celebrity partnerships and a sophisticated demand generation strategy [70][72]

INVESTOR PRESENTATION This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that reflect the Company's current views with respect to, among other things, future events and its future business, financial condition, results of operations and prospects. These statements are often, but not always, made through the use of words or phrases such as "may," "should," "could," "predict," "potential," "believe," "will likely result," "expect," ...