Core Viewpoint - The launch of the Nokian Tyres Hakkapeliitta 01 marks the introduction of the world's first studded winter tire that features on-demand grip, showcasing innovation in winter tire technology [1]. Group 1 - The event is hosted in Ivalo, Finland, highlighting the geographical significance of the launch [1]. - The presentation is moderated by the Brand Content Manager of Nokian Tyres, indicating a structured approach to the media call [2]. - A press release and additional materials, including photos and videos in multiple languages, have been provided to the media to support the product introduction [2]. Group 2 - The call includes a brief introductory video to celebrate the new product, emphasizing the company's commitment to engaging with its audience [3]. - There will be a Q&A session at the end of the call, allowing for interaction and clarification regarding the new tire [3].

Nokian Tyres Hakkapeliitta 01 Conference Call Summary Company Overview - **Company**: Nokian Tyres - **Product**: Hakkapeliitta 01, the world's first studded winter tire with On-Demand Grip [1][2] Key Industry Insights - **Winter Tire Market**: Nokian Tyres aims to lead the winter tire market, emphasizing safety and innovation as core business strategies [4][27] - **Sustainability Focus**: The company is transitioning to a sustainable manufacturing platform, enhancing flexibility and reducing risk profiles [5][6] - **Regulatory Compliance**: New regulations require reduced road wear for studded tires, which Nokian Tyres has addressed with innovative technology [19][32] Product Highlights - **Innovative Features**: - **On-Demand Grip**: The tire adjusts its performance based on road conditions, providing maximum safety on snow and ice while minimizing wear on dry roads [23][24] - **Adaptive Base Technology**: This three-layer construction allows the tire to adapt its stiffness based on temperature, improving ice grip and reducing road wear by 30% compared to traditional tires [17][19] - **Double Stud Technology**: Enhances braking and cornering precision, with studs that retract when on dry roads to minimize noise and wear [13][18] - **Safety Indicators**: Features like the Winter Safety Indicator help consumers monitor tread depth easily [14] Financial and Strategic Goals - **Investment in Innovation**: Nokian Tyres plans to invest approximately EUR 1.5 billion in new products over the next four years, focusing on winter and all-season tires [9][10] - **Market Positioning**: The Hakkapeliitta 01 will be positioned as a premium product in key markets, including the Nordics and North America, aiming to enhance brand awareness and customer safety [28] Additional Insights - **Testing and Development**: The tire has undergone extensive testing at the Ivalo Test Center, ensuring high performance in various conditions [9][36] - **Consumer Feedback**: Positive feedback has been received regarding the tire's quiet operation and performance, particularly in icy conditions [20][30] Conclusion - The launch of the Nokian Tyres Hakkapeliitta 01 represents a significant advancement in winter tire technology, with a strong emphasis on safety, innovation, and sustainability, positioning the company for future growth in the competitive tire market [26][37]