PresentationWes Boling Ladies and gentlemen, hello from Ivalo, Finland, and welcome to the Media Information Call celebrating the launch of the new Nokian Tyres Hakkapeliitta 01, the world's first studded winter tire to feature on-demand grip. My name is Wes Boling. I'm Nokian Tyres Brand Content Manager. Pleased to moderate this call alongside company leadership as we introduce media to this exciting new studded winter tire. In just a few moments, we will get to a presentation that allows you to familiariz ...

Nokian Tyres Hakkapeliitta 01 Conference Call Summary Company Overview - **Company**: Nokian Tyres - **Product**: Hakkapeliitta 01, the world's first studded winter tire with On-Demand Grip [1][2] Key Industry Insights - **Winter Tire Market**: Nokian Tyres aims to lead the winter tire market, emphasizing safety and innovation as core business strategies [4][27] - **Sustainability Focus**: The company is transitioning to a sustainable manufacturing platform, enhancing flexibility and reducing risk profiles [5][6] - **Regulatory Compliance**: New regulations require reduced road wear for studded tires, which Nokian Tyres has addressed with innovative technology [19][32] Product Highlights - **Innovative Features**: - **On-Demand Grip**: The tire adjusts its performance based on road conditions, providing maximum safety on snow and ice while minimizing wear on dry roads [23][24] - **Adaptive Base Technology**: This three-layer construction allows the tire to adapt its stiffness based on temperature, improving ice grip and reducing road wear by 30% compared to traditional tires [17][19] - **Double Stud Technology**: Enhances braking and cornering precision, with studs that retract when on dry roads to minimize noise and wear [13][18] - **Safety Indicators**: Features like the Winter Safety Indicator help consumers monitor tread depth easily [14] Financial and Strategic Goals - **Investment in Innovation**: Nokian Tyres plans to invest approximately EUR 1.5 billion in new products over the next four years, focusing on winter and all-season tires [9][10] - **Market Positioning**: The Hakkapeliitta 01 will be positioned as a premium product in key markets, including the Nordics and North America, aiming to enhance brand awareness and customer safety [28] Additional Insights - **Testing and Development**: The tire has undergone extensive testing at the Ivalo Test Center, ensuring high performance in various conditions [9][36] - **Consumer Feedback**: Positive feedback has been received regarding the tire's quiet operation and performance, particularly in icy conditions [20][30] Conclusion - The launch of the Nokian Tyres Hakkapeliitta 01 represents a significant advancement in winter tire technology, with a strong emphasis on safety, innovation, and sustainability, positioning the company for future growth in the competitive tire market [26][37]