Core Insights - Arora Group, in partnership with Deva Capital, has acquired the Novotel London West, enhancing its position in the hospitality sector and specifically in the meetings and events market [1][3] Group 1: Acquisition Details - The acquisition of Novotel London West marks Arora Group's second hotel in central London, expanding its portfolio to over 20 hotels and 8,000 rooms in the UK [2][4] - The Novotel London West features more than 630 rooms and one of the UK's largest conference facilities, accommodating up to 3,000 delegates across 33 flexible meeting spaces [2][3] Group 2: Strategic Focus - The acquisition aligns with Arora Group's strategic focus on expanding its presence in key locations across the UK, particularly in central London [3][4] - The hotel’s exceptional meetings and events infrastructure is expected to contribute to the company's growth in this sector [3]