Core Insights - Juniper Research has launched the Tech Horizon for Mobile Messaging 2025, providing an independent assessment of the evolving technologies in the mobile messaging sector [1][2] - The report evaluates the future development of mobile messaging technologies and categorizes them as either 'above the line' or 'below the line' based on their performance expectations [2] Industry Overview - The launch of the Mobile Messaging Tech Horizon comes at a critical time due to significant disruptions in established messaging markets [3] - The report identifies three 'Major Movers' in the mobile messaging market that are expected to significantly impact the SMS business messaging sector, which is currently facing challenges such as high termination costs and fraud [5] Key Technologies Identified - The three technologies identified as having substantial growth potential over the next 12 months are: 1. Number Verification APIs 2. Conversational AI 3. RCS Business Messaging [7] Expert Commentary - Sam Barker, VP of Telecoms Market Research at Juniper Research, highlighted that factors such as artificially inflated traffic, Apple's roll-out of RCS, and the rise of identity APIs are decreasing enterprise demand for SMS business messaging [6]