Core Insights - OUTFRONT Media has formed an exclusive multi-year partnership with AdQuick, which includes a strategic equity investment of up to $20 million to enhance the planning, execution, and measurement of in-real-life (IRL) media campaigns [1] Partnership Details - The partnership allows AdQuick to license its out-of-home (OOH) sales cloud product to OUTFRONT for an initial three-year period, including an exclusivity phase [1] - The collaboration aims to streamline the workflow for planning, executing, and measuring advertising campaigns, integrating data-driven planning and inventory workflows across various formats [1] Benefits of the Partnership - Improved measurement capabilities through unified reporting that connects planning inputs to delivery and measurement outputs, including OOH alongside other channels [1] - Faster execution with simplified packaging and workflow transitions from planning to activation [1] - Enhanced planning with standardized audience and market insights for building and comparing plans across formats [1] Strategic Goals - The partnership is designed to help OUTFRONT streamline sales operations, accelerate go-to-market efforts, and provide integrated reporting from planning to execution [1] - OUTFRONT aims to invest in innovation that drives stronger business outcomes and builds lasting brand value for advertisers [1] Company Background - OUTFRONT Media is one of the largest and most trusted out-of-home media companies in the U.S., focusing on connecting brands with audiences in impactful environments [1] - AdQuick is an AI-powered technology platform that simplifies out-of-home advertising planning, purchasing, and measurement, supporting advertisers in over 40 countries [1]