Core Insights - Achieved record Q4 revenue driven by the rapid scaling of non-SEO marketing channels, which exceeded organic search revenue for the first time [1] - Attributed the shift in marketing strategy to persistent challenges with Google search rankings and the rise of AI-driven spam and negative SEO attacks [1] Marketing Strategy - Positioned the Sports Data Services business, specifically OpticOdds and OddsJam, as the primary engine for high-margin growth and market share gains [1] - Identified prediction markets as a significant new Total Addressable Market (TAM) expansion opportunity, acting as a net beneficiary through both data provision and marketing services [1] Internal Restructuring - Restructured internal teams following the early fixing of acquisition earn-outs to better align resources toward enterprise data solutions and RotoWire integration [1] - Emphasized the use of 'Agentic workflows' and AI tools to increase execution velocity and maintain flat headcount outside of acquired businesses [1]