Core Insights - CarMax is enhancing its appraisal experience with new offerings, including at-home pickup service and Offer Watch tool, aimed at providing convenience and control to customers [1][3][15] Group 1: New Offerings - The at-home pickup service allows customers to sell their cars from home or office, with a CarMax associate verifying the offer and completing paperwork on-site [5][15] - Offer Watch is a free tool that enables customers to track their vehicle's value over time, providing monthly updates based on market conditions and recent offer data [7][15] Group 2: Customer Experience - Customers can receive an online offer in under two minutes, valid for seven days, allowing them to compare options before making a decision [3][15] - For those preferring in-store transactions, CarMax offers express drop-off, enabling customers to finalize sales in under 30 minutes [6][15] Group 3: Marketing and Promotion - CarMax is launching a national campaign featuring NBA player Donovan Mitchell to promote the ease of the at-home pickup service [4][15] - The campaign emphasizes that selling a car with CarMax is designed to be simple and accessible for everyone, regardless of their background [4][15] Group 4: Trade-In Value Insights - CarMax aims to empower sellers by highlighting the importance of trade-in value, which can significantly impact the cost of purchasing a new vehicle [9][10] - Data from Edmunds indicates that used car buyers who trade in their vehicles spend an average of $34,186, compared to $22,529 for those who do not [10]