Core Insights - Olo has acquired Spendgo, a loyalty and guest engagement platform, and is launching Olo Loyalty to integrate these capabilities into its existing suite of restaurant technology solutions [1][3] Group 1: Acquisition and Integration - The acquisition aims to provide restaurant operators with a single platform for managing customer interactions, combining loyalty capabilities with ordering, payment, guest data, and marketing tools [1][2] - Olo reports that approximately 65% of locations using its system already have some form of loyalty program, indicating a strong demand for built-in loyalty options [2] Group 2: Features and Benefits - The integrated setup will automatically update customer profiles with each interaction, enhancing visibility into the impact of loyalty schemes on customer behavior and revenue [3] - Olo Loyalty will allow restaurant brands to create unified customer profiles and run personalized offers and communications from sign-up to redemption [2][3] Group 3: Leadership and Market Position - Spendgo currently supports over 120 restaurant brands, including notable names like Cold Stone Creamery and Captain D's, with its leadership team transitioning to Olo to further develop the loyalty product [5][6] - Olo's CEO, Noah Glass, emphasized that the integration of loyalty with Olo's solutions provides a competitive advantage through cleaner data and personalized guest interactions [4]

NEW YORK--(BUSINESS WIRE)--Olo, the leading technology platform purpose-built for restaurants, today announced it has completed the acquisition of Spendgo, an industry-proven loyalty and guest engagement platform. Olo Loyalty will enable restaurant brands to enhance guest engagement and increase profitability alongside Olo's suite of ordering, payment, unified guest data, and marketing solutions. The acquisition addresses a critical need, as approximately 65% of locations on Olo today use loyalty solutions, ...