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Brightstar Lottery Signs Multi-Year Agreement with Avanti Press for Exclusive Licensing Rights to Develop Omnichannel Lottery Games
Prnewswireยท 2025-10-22 10:45
Core Insights - Brightstar Lottery PLC has signed a five-year exclusive licensing agreement with Avanti Licensing, Inc. to develop and distribute omnichannel lottery games based on Avanti's humorous greeting cards [1] - The partnership aims to leverage Avanti's extensive image library and Brightstar's game design expertise to create engaging lottery experiences [1] Company Overview - Brightstar Lottery PLC (NYSE: BRSL) is a global leader in the lottery industry, known for its secure technology and comprehensive solutions [3] - The company employs approximately 6,000 people and is recognized for its integrity and responsibility in lottery operations [3] Partnership Details - Avanti Licensing, Inc. is known for its character-driven greeting cards and has a global presence, with products translated into over 12 languages [1] - The collaboration will focus on creating instant tickets, innovative draw-based games, and engaging eInstant games that reflect Avanti's trademark humor [1]