Core Insights - On has officially opened its largest store in the Greater Bay Area in Guangzhou, themed "Hello, Guangzhou!" This store aims to connect urban nature with an active lifestyle, reflecting the brand's design aesthetics and local cultural elements [2][4]. Company Strategy - The opening of the new store is part of On's strategic initiative to deepen its presence in the Chinese market and strengthen local community ties. The store is designed to cater not only to runners but also to engage with the local youth community [4][12]. Store Design and Features - The store's design draws inspiration from the running routes in Tianhe Park, featuring modern architectural elements that mimic natural landscapes. The interior showcases a festive atmosphere with a visual theme centered around oversized shoelaces, highlighting the blend of functionality and lifestyle aesthetics [5]. Financial Performance - On reported a 24.9% year-on-year revenue increase for Q3, reaching 794.4 million Swiss francs (approximately 7.09 billion RMB). The gross margin rose to 65.7%, and net profit surged by 289.9% to 119 million Swiss francs (about 1.06 billion RMB). The Asia-Pacific market was a significant growth driver, with a 109.2% revenue increase [8]. Market Context - Guangzhou's sports industry has seen substantial growth, with total sports consumption projected to reach 63.125 billion RMB in 2024. The city has introduced 999 new retail stores since 2021, with 49% located in the Tianhe District, indicating a strong trend in sports brand expansion [8][9]. Local Sports Culture - The development of running culture in Guangzhou is supported by government initiatives, including funding for community sports events. The city has implemented 66 new sports facilities, enhancing access to fitness activities and contributing to the local economy [10][12].