Core Viewpoint - The current stock market cycle is heavily influenced by the popularity of artificial intelligence and semiconductor sectors, while the retail sector, particularly On Holding, presents significant investment opportunities due to its recent performance and growth potential [2][10]. Group 1: Market Performance - The SPDR S&P Retail ETF (XRT) has experienced a rally of up to 24% over the past quarter, indicating bullish momentum in the retail sector [2]. - On Holding's stock trades at approximately 85% of its 52-week high, while competitors like Lululemon and Nike are at 59% and 82% of their respective highs [5][6]. Group 2: Company Comparison - On Holding has a market capitalization of $17.1 billion, significantly smaller than Nike's $112 billion, which offers a better risk-to-reward ratio for growth potential [6]. - On Holding's price-to-book (P/B) ratio is at 20.0x, compared to Nike's 8.0x, suggesting that the market is willing to pay a premium for expected outperformance [8]. Group 3: Financial Performance - On Holding reported a 43% annual growth in revenue, attributed to its increasing market share [10]. - The company's gross profit margin reached 59.9%, one of the highest in the industry, with its wholesale division contributing 38.1% to net revenue [12]. - Despite a reported net loss due to currency exchange rates, On Holding would have delivered a significant earnings beat on an adjusted basis, leading to a positive market reaction [13][14].