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Walmart's Membership Income Jumps 15%: Is Loyalty the Moat?
ZACKSยท 2025-09-22 16:10
Core Insights - Walmart Inc.'s financial results indicate significant growth in membership income, particularly from the Walmart+ program, which surged 15.3% in Q2 of fiscal 2026, contributing to a 5.4% increase in the "Membership and other income" segment [1][8] Membership Growth - Membership fees from Walmart+ and Sam's Club outpaced overall sales growth, showcasing strong customer engagement, with Walmart+ achieving double-digit growth in fee income and Sam's Club seeing a 7.6% increase due to higher Plus member penetration and renewal strength [2][8] Financial Strategy - Management emphasized that membership economics are now a crucial driver of revenue alongside advertising and e-commerce, with CFO John David Rainey noting that these higher-margin streams provide financial flexibility to counteract cost pressures while enhancing price leadership and market share [3][8] Customer Engagement Initiatives - New offerings, such as the OnePay Cash Rewards credit card providing 5% cash back for Walmart+ members, aim to enhance customer engagement and spending, indicating a shift in Walmart+ from a mere subscription service to a key component of customer loyalty strategy [4][8] Competitive Performance - Walmart's stock performance has been strong, with shares rising 28.9% over the past year, outperforming the industry growth of 26.9%, while competitors like Costco and Target have shown varied performance [5] Valuation Metrics - Walmart's forward 12-month price-to-earnings ratio is 37.01, higher than the industry average of 33.31, indicating a premium valuation compared to Target but a discount relative to Costco [6] Sales and Earnings Estimates - The Zacks Consensus Estimate projects year-over-year growth of 4% in sales and 3.6% in earnings per share for the current financial year, with specific sales estimates for upcoming quarters indicating steady growth [9][10]