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How financial services tech has lost sight of the humans behind apps
Yahoo Finance· 2025-11-19 16:02
Core Insights - The development of modern financial services has heavily focused on technical functionality, often neglecting the human element that is crucial for consumer impact [1][2] - Financial service providers should aim to deliver added value to customers rather than solely focusing on technical specifications [2] Group 1: Human Element in Financial Services - Many consumers are experiencing financial anxiety and low confidence in managing their finances, with 20.3 million people in the UK living in financially vulnerable circumstances, a 16% increase from 17.5 million in 2022 [3] - There is an urgent need for assistance, which is being addressed through initiatives like Consumer Duty and Open Finance, allowing providers to utilize richer data insights to improve consumer outcomes [4] Group 2: Data Utilization and Personalization - Raw data alone is insufficient; understanding individual financial circumstances, behaviors, and preferences is essential for offering hyper-personalized services that enhance customer satisfaction and drive growth [5] - Tailoring products and services to meet specific needs can serve as a significant growth lever for the financial services industry [6] Group 3: Open Banking and Its Impact - The UK is a leader in Open Banking, with over 15 million people and businesses using Open Banking services as of July 2025, representing nearly one in three adults [7] - Open Banking is part of a larger ecosystem that can transform financial experiences through better utilization of transaction data [7]