Core Viewpoint - Chanson International Holding has introduced an optimized blend of natural sweeteners aimed at reducing sugar content in its bakery and beverage products, aligning with the global trend towards healthier, lower-sugar options without sacrificing taste or texture [1][4]. Product Innovation - The new formulation combines Brazzein, a sweet-tasting protein, with Mogroside V from monk fruit, resulting in a better sweetness profile, improved aftertaste control, and enhanced heat stability, while containing zero calories [2]. - This improved formula has been applied to Chanson's products under its flagship coffee brand, Soul ● Song, which has received positive consumer feedback since its launch in July 2024 [3]. Market Expansion Plans - Chanson plans to expand the reformulated products to three stores in New York and over 50 stores in Xinjiang by late 2025, reflecting strong consumer interest in the new sweetener blend [3]. - The company aims to extend its natural sweetener blends into dairy and functional foods and explore partnerships to reach broader markets in North America and Europe [4]. Financial Outlook - Chanson anticipates that these health-focused offerings will contribute significantly to its annual revenue, with a long-term target of potentially exceeding a 30% contribution [4]. Company Overview - Founded in 2009, Chanson International Holding operates bakery and beverage stores in China and the United States, managing 63 stores in China and 3 in New York City, while also selling through digital platforms [5].