Organic Social Media Strategy
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Orange 142 Wins Two 2025 MarCom Awards for Emerald Isle Realty Digital Campaign
Prnewswire· 2026-01-26 19:51
Core Insights - Orange 142, a division of Direct Digital Holdings, received two 2025 MarCom Awards for its digital marketing efforts with Emerald Isle Realty, achieving Gold for SEM Campaign and Platinum for Organic Social Media Strategy [1][2] Company Overview - Orange 142 is a digital marketing agency focused on mid-market brands, providing data-driven media execution across various channels including programmatic, search, social, and connected TV [5] - The agency specializes in high-growth sectors such as Travel & Tourism, Healthcare, Energy, and Financial Services, aiming to connect brands with valuable audiences [5] Campaign Performance - The integrated marketing campaigns led to a 19% increase in paid traffic and a 33% lift in total revenue for Emerald Isle Realty [3] - Direct bookings from organic social increased by 62%, while direct revenue driven by organic social saw an 81% increase, resulting in a 9,134% return on investment, which is up 32% year over year [3]