Core Insights - Vita Coco has launched a new flavor, Piña Colada Coconut Juice with pulp, aimed at providing a tropical experience for consumers as summer approaches [1][2][4] Product Launch - The new Piña Colada flavor combines pineapple and coconut water, designed for easy enjoyment without the need for a blender or beach setting [2] - This product adds variety to Vita Coco's existing lineup, which includes Original Coconut Water and other coconut-based beverages [4] Market Availability - The Piña Colada Coconut Juice is now available at retailers nationwide and online through platforms like vitacoco.com and Amazon [5] Company Overview - The Vita Coco Company, co-founded in 2004, focuses on delivering healthy and nutritious products, including coconut water and other beverages [6] - Vita Coco is recognized as the leading coconut water brand in the U.S., appealing to consumers for hydration and nutritional benefits [6]