Core Insights - KFC is launching its summer menu featuring the return of the Fill Ups meal deal, in collaboration with F1® THE MOVIE, offering four meal combos starting at $7 [1][3][5] - The new Mountain Dew® Sweet Lightning® Peaches & Cream Soda will be available starting June 9, aligning with the "dirty" soda trend popular among younger consumers [4][6] Company Offerings - The Fill Ups include options such as the Three-Piece Tenders Fill Up, One-Piece Fried Chicken Fill Up, Two-Piece Fried Chicken Fill Up, and Famous Bowl Fill Up, all priced at $7 [2][7] - Each Fill Up meal includes sides like mashed potatoes and gravy, a biscuit, pie poppers, and a medium drink, providing a complete meal experience [2][7] Marketing Strategy - KFC is positioning itself as a summer pit stop through its partnership with F1® THE MOVIE, which will be released in theaters on June 27, 2025 [5][9] - The marketing campaign includes a "Box Box" TV creative to promote the Fill Ups as a convenient meal option for moviegoers [5]