Core Insights - KFC U.S. has appointed Melissa Cash as Chief Marketing Officer, effective September 16, 2025, to lead the brand's modern marketing strategy [1][2] - The leadership team is being strengthened with key appointments, including Francis "Rico" Arrastia as Chief Digital & Technology Officer, Tiffany Furman as Chief Growth Officer, and Sarah Crow as Chief Legal Officer [1][6][8][9] Company Strategy - Cash will focus on brand strategy, food innovation, integrated marketing, media and communications, consumer insights, and e-commerce marketing [2] - The brand aims to accelerate its Kentucky Fried Comeback Plan to enhance brand relevance and growth in a competitive market [5] Leadership Background - Melissa Cash has over 20 years of experience in brand development, previously serving as SVP and Chief Brand Officer at Wingstop, where she significantly increased revenue and brand awareness [4] - Francis "Rico" Arrastia brings 27 years of experience in product and technology leadership from companies like Levi Strauss & Co. and Walmart Global eCommerce [6][7] - Tiffany Furman has been with Yum! Brands for over 17 years, previously serving as CFO at Habit Burger & Grill [8] - Sarah Crow has six years of experience with Yum! Brands, previously leading the Global Franchising Office [9] Leadership Vision - Cash expressed enthusiasm for leading KFC's marketing efforts to enhance its cultural relevance and growth [5] - Arrastia aims to modernize KFC's digital and technology strategy to improve customer experiences and drive growth [7] - The assembled leadership team is expected to sharpen KFC's competitive edge and facilitate a significant U.S. comeback [10]

Core Insights - KFC is launching its summer menu featuring the return of the Fill Ups meal deal, in collaboration with F1® THE MOVIE, offering four meal combos starting at $7 [1][3][5] - The new Mountain Dew® Sweet Lightning® Peaches & Cream Soda will be available starting June 9, aligning with the "dirty" soda trend popular among younger consumers [4][6] Company Offerings - The Fill Ups include options such as the Three-Piece Tenders Fill Up, One-Piece Fried Chicken Fill Up, Two-Piece Fried Chicken Fill Up, and Famous Bowl Fill Up, all priced at $7 [2][7] - Each Fill Up meal includes sides like mashed potatoes and gravy, a biscuit, pie poppers, and a medium drink, providing a complete meal experience [2][7] Marketing Strategy - KFC is positioning itself as a summer pit stop through its partnership with F1® THE MOVIE, which will be released in theaters on June 27, 2025 [5][9] - The marketing campaign includes a "Box Box" TV creative to promote the Fill Ups as a convenient meal option for moviegoers [5]