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Black Friday Sales Rise, Signaling US Consumers’ Resilience
MINT· 2025-11-29 20:11
Core Insights - Retail sales on Black Friday increased by 4.1% compared to last year, indicating continued consumer spending despite economic concerns [1] - In-store sales rose by 1.7%, while online sales increased by 10.4%, although the latter was lower than last year's growth [3] Consumer Behavior - US shoppers are demonstrating resilience amid rising costs and job-market uncertainties, with retailers responding by offering discounts and exclusive items [2][5] - Many consumers perceive deals as less attractive compared to previous years, leading retailers to adjust their strategies to appeal to cautious shoppers [7] Retail Performance - Retailers targeting younger demographics saw significant traffic, with popular items including electronics and seasonal toys [6] - The holiday season is a critical indicator of consumer demand, with ongoing monitoring of spending habits by executives and economists [3][5]