ATA Creativity Global NASDAQ: AACG 2025 SECOND QUARTER EARNINGS CALL August 6, 2025 Speakers: Ruobai Sima, CFO Jun Zhang, President P A G E 1 Safe Harbor Statement This presentation was developed by ATA Creativity Global ("ACG" or the "Company") and is intended to be used solely in connection with ACG's earnings call for the second quarter ("Q2 2025") and six months ("H1 2025") ended June 30, 2025. This presentation is not to be construed as an offer to sell or the solicitation of an offer to buy the Compan ...

Financial Performance - Total revenue decreased by 9.7% year-over-year, from GBP 48.5 million to GBP 43.8 million[28] - Schools revenue was GBP 26.6 million, accounting for 60.6% of total revenue[18] - Overseas Study Counselling revenue increased by 6.2% year-over-year to GBP 11.9 million[15, 20] - Revenue from "Others" decreased by 45.9% year-over-year to GBP 5.3 million[20] - Adjusted net income increased significantly by 179.5% year-over-year to GBP 3.5 million[15, 28] Profitability and Efficiency - SG&A expenses as a percentage of total revenue improved by 1.2 percentage points year-over-year[36] - Adjusted operating income increased by 8.1% year-over-year to GBP 2.7 million[15, 39] - Adjusted operating margin increased by 1.0 percentage point year-over-year to 6.1%[40] Balance Sheet - Cash, cash equivalents, and restricted cash decreased from GBP 54.3 million to GBP 46.3 million[54] - Total assets decreased from GBP 327.1 million to GBP 311.4 million[54]