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Red Light Holland's Wholly Owned Subsidiary Happy Caps Mushroom Farm Secures Continued Safeway Partnership to 123 Stores Across Two Seasonal Programs in the U.S.
Newsfileยท 2025-09-04 12:01
Core Viewpoint - Red Light Holland's subsidiary, Happy Caps Mushroom Farm, has expanded its partnership with Safeway, increasing its store presence from 66 to 123 locations, marking an 86% increase in store count, and is set to launch two seasonal programs in late fall and Christmas 2025 [1][2][5]. Group 1: Partnership Expansion - The partnership with Albertsons Companies and Safeway will feature popular home grow kit varieties including Shiitake, Lion's Mane, and Oyster mushrooms, with U.S.-specific packaging emphasizing "Made in Oregon" and "Certified Organic" certifications [3][5]. - The expansion is seen as a significant milestone for Happy Caps, demonstrating strong consumer demand for mushroom home grow kits and the company's growing presence in the U.S. market [3][5]. Group 2: Market Trends - The expansion reflects an increasing consumer appetite for fresh, functional mushroom products within the health and wellness market, indicating a broader trend towards organic and locally produced food items [3][5]. - The company continues to explore additional retail opportunities across North America to further enhance its market reach [3].