Core Insights - Paramount+ has secured a five-year media rights agreement to become the primary streaming home for PBR's premier tour, Unleash The Beast, starting December 12, 2026 [1][2] - The agreement allows Paramount+ to stream live coverage of the entire PBR Unleash The Beast season, which spans five months and includes events in 19 cities across 17 states [2][4] - This partnership builds on a long-standing relationship between PBR and CBS Sports, which began in 2013 and will continue through 2030, with CBS still airing the CBS Game of the Week during the 2026 season [2][3] Company and Industry Highlights - PBR's CEO, Sean Gleason, expressed excitement about the deal, emphasizing its potential to expand PBR's audience [3] - CBS Sports reported its highest-rated PBR broadcast in October, reaching an average of 2.70 million viewers, indicating strong performance in broadcast [3] - The 2026 Unleash The Beast season will feature notable events, including PBR's debut at TD Garden in Boston and a return to Madison Square Garden for the 18th time [4] - Paramount+ will also become the exclusive U.S. home for all UFC events starting in 2026, further solidifying its position in the sports streaming market [5] - PBR is part of TKO Group Holdings, which is expanding its media agreements with Paramount, including exclusive streaming rights for Zuffa Boxing starting January 2026 [5][7]