Financial Data and Key Metrics Changes - Total net revenue for Q3 2025 was ¥3,208.3 million, a decrease of 9.4% year-over-year and 3.7% sequentially [11] - Total GMV for the quarter was ¥7,929.5 million, reflecting challenges in the macro environment and competition [11] - Non-GAAP net income was ¥502.8 million, with a non-GAAP net margin of 15.7%, down from 18.3% the previous year [12] Business Line Data and Key Metrics Changes - Net revenue from franchisee tea houses was ¥2,811.6 million, accounting for 87.6% of total net revenue [11] - Net revenue from company-owned tea houses increased by 63.8% to ¥396.7 million, representing 12.4% of total revenue [11] - The average monthly GMV per tea house in Greater China was ¥378,506, showing a year-over-year decline [11] Market Data and Key Metrics Changes - GMV in Greater China decreased by 6.2% year-over-year to ¥7,629.2 million [11] - Overseas markets showed substantial progress, with GMV increasing 75.3% year-over-year to ¥300.3 million [11] - The company added a net 54 stores overseas, bringing the total to 262 stores as of September 30, 2025 [11] Company Strategy and Development Direction - The company focuses on high-quality development, emphasizing user value and community building [6][8] - Strategic expansion includes entering new markets like the Philippines and Vietnam, while maintaining a healthy pace of store openings [11][13] - The company aims to enhance product quality and user experience, moving beyond beverages to create distinctive cultural experiences [7][8] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the global tea beverage market's potential and the company's unique cultural and quality-driven path [8] - The company is committed to maintaining premium brand integrity despite competitive pressures [11] - Future strategies include product innovation, operational efficiency, and enhancing market presence [12][13] Other Important Information - The company achieved its 11th consecutive quarter of profitability, with GAAP net income of ¥397.9 million [12] - A special cash dividend of $0.92 per ordinary share was approved, totaling approximately $177 million [12] - The company ended the quarter with roughly ¥9,142 million in cash and cash equivalents, providing a solid financial foundation [12] Q&A Session Summary Question: How will the high-quality development strategy be executed? - The strategy will focus on brand building, product quality, customer experience, and channel expansion [13] Question: Can you share more about the overseas market network expansion? - The company entered the Philippines and Vietnam, with strong local operations and successful product launches in Southeast Asia [13]