Core Insights - The PLANTERS® brand is celebrating the 90th anniversary of the NUTmobile with a new design and a fresh crew of Peanutters, launching a nationwide tour to engage fans and promote their products [1][2]. Company Overview - PLANTERS® was founded in 1906 and has been a leading snacking solution for over a century, offering a wide range of nut products [5]. - The brand is owned by Hormel Foods Corporation, which has an annual revenue of approximately $12 billion and operates in over 80 countries [6]. NUTmobile Details - The new NUTmobile features unique updates such as a peanut door handle, a neon-lit selfie station, and a 360-degree exterior camera [2]. - The tour will include interactive events and photo opportunities for fans [4]. New Peanutters - The new crew consists of three individuals: Aria Conte, Hudson Ritchie, and Adleigh Mayes, each with diverse backgrounds and interests [7].