Core Insights - XPEL, Inc. is set to debut its innovative XPEL COLOR Paint Protection Film (PPF) at the 2025 SEMA Show, featuring a palette of 16 colors for vehicle personalization and protection [2][18] - The live demonstration will showcase a transformation of a 2025 BMW M5 Touring from its factory finish to a custom livery using the new COLOR PPF [2][3] - XPEL will also display an ultra-exclusive 2025 Pagani Imola Roadster, one of only eight in the world, featuring unique color-shifting paint and protected with XPEL's premium products [3][4] Product Launch - The XPEL COLOR PPF combines high-quality vehicle paint protection with customizable color options, enhancing both protection and personalization for car owners [2][18] - Live installations and demonstrations will be conducted on various vehicles, including a Mazda CX-90, to showcase the clarity, durability, and protection of XPEL products [5][4] Special Appearances - Notable guests at the SEMA Show include Will Castro, INDYCAR driver Scott McLaughlin, Moto Superbike racer P.J. Jacobsen, and championship drag racer Ryan Martin, who will participate in meet-and-greet sessions [6][7][8][9] - Will Castro will highlight his automotive mentorship program, Unique Academy USA, which trains aspiring technicians in automotive film applications [6][12] Company Overview - XPEL, Inc. is a leading provider of protective films and coatings, including automotive paint protection film, surface protection film, and ceramic coatings, with a commitment to high-quality products and customer service [11][18] - The company is publicly traded on Nasdaq under the symbol "XPEL" and has a global footprint with a network of trained installers [11][18]